Campaigns & sequences

A campaign sends one first email to a list. Its sequence contains any follow-ups sent in the same Gmail thread to contacts who have not replied.

Campaign statuses

Status	Meaning
Draft	You are still writing. Nothing can send.
Review	The launch review is open. Nothing has sent.
Scheduled	The audience is fixed and the campaign is waiting to start.
Sending	Messages are leaving inside the sending window and mailbox budgets.
Paused	Nothing new is being handed to Gmail.
Completed	Every eligible message has finished.
Cancelled	The remaining queue was stopped permanently.

Billing can temporarily hold a scheduled or sending campaign without changing its main status. The campaign page explains what must happen next.

12

The numbered dots in this screenshot

1. Select New campaign to start a draft.
2. Read each campaign's status in the list.

Create and launch

1. Write the campaign.
2. Add merge tokens and follow-ups if needed.
3. Send a preview.
4. Review and launch.
5. Monitor or control sending.

Use templates to reuse a message or sequence in future campaigns.